Shanghai Diamond Exchange’s Natural Diamond Ambassador Deng Wei Collaborates with Kimberlite Diamond to Present a New Trend in Natural Diamonds
2025年9月22日，上海钻石交易所重磅官宣青年演员邓为成为上海钻石交易所天然钻石代言人，携手天然钻石协会，并联合周大福、老凤祥、周生生、中国珠宝、潮宏基、谢瑞麟、金伯利钻石、周大生八大知名珠宝零售品牌，共同演绎“天然钻石 生而不凡 注定瞩目”的新风尚。在当下人们情感表达与价值认同被不断重新定义的风潮中，这场合作以全新视角焕新天然钻石的文化内涵与能量符号，而金伯利钻石作为深耕天然钻石领域的重要一员，早已以对“天然、珍稀、守护” 的坚守，为此次行业盛事奠定璀璨基调，更将以品牌实力助力天然钻石回归更全面的消费场景与群体。
On September 22, 2025, the Shanghai Diamond Exchange officially announced young actor Deng Wei as its Natural Diamond Ambassador. In partnership with the Natural Diamond Council and eight renowned jewelry retailers — Chow Tai Fook, Lao Feng Xiang, Chow Sang Sang, Sino Gem, CHJ JEWELLERY, TSL, Kimberlite Diamond, and Chow Tai Seng — this collaboration highlights the new style of “Natural Diamonds. Against the backdrop of the current trend where people’s emotional expression and value recognition are constantly being redefined, this collaboration rejuvenates the cultural connotation and energy symbol of natural diamonds from a brand – new perspective. As an important player deeply rooted in the natural diamond sector, Kimberlite Diamond has long laid a brilliant foundation for this industry event with its adherence to “Real ,Rare and Responsible”. Furthermore, it will leverage its brand strength to help natural diamonds gain access to more comprehensive consumer scenarios and groups.
天然钻石，历经亿万年沉积与淬炼而成，不仅是自然深处的奇迹，更是时光与能量凝结的印记。它承载着天地亿万年的记忆与宇宙能量的沉淀，成为人与自然之间最深层的对话。在东方智慧中，人与天地相互通达，万物彼此呼应。天然钻石亦是如此，既象征着恒久不变的美丽，也唤醒人们内心深层的勇气与力量。它不仅是一种珍宝，更是一种精神寄托与生命象征，启迪人们在重要时刻坚定前行。
Formed over billions of years, natural diamonds are miracles from the depths of the earth, condensed marks of time and energy. They embody the memory of the planet and the accumulation of universal forces, becoming a profound dialogue between humans and nature. In Eastern philosophy, humans share a profound connection with heaven and earth, where all things echo and respond in unison; natural diamonds likewise symbolize timeless beauty while awakening deep inner courage and strength. Beyond a treasure, they are also a source of spiritual resonance and a symbol of life itself, inspiring people to move forward with confidence at life’s defining moments.
邓为倾情演绎宣传大片，天然钻石映照人生四境
Deng Wei Brings Natural Diamonds to Life in Campaign Film, Showcasing Four Stages of Life
作为青年演员中备受瞩目的代表，邓为凭借清澈纯粹的气质和舞者出身的坚韧底色，展现了天然钻石历经淬炼、终见光芒的精神内核。此次，邓为倾情出演品牌宣传片，以新生之喜、自我之成、成人之礼、相爱之盟四大人生重要时刻，赋予天然钻石更丰富的情感内涵与仪式感，激发消费者在多个生命阶段与天然钻石的情感共鸣。
As one of the most prominent young actors, Deng Wei’s pure and graceful presence, combined with his dancer’s resilience, reflects the essence of natural diamonds — forged through pressure, shining brilliantly after refinement. In the campaign film, he portrays four major life moments — the joy of new life, self-achievement, the coming-of-age milestone, and the vow of love — enriching natural diamonds with deeper emotions and rituals, and resonating with consumers across different stages of life.
当情感被凝结为可触可见的实体，它便超越了单一的功能，成为人生不同阶段最深刻的注脚。天然钻石的价值，正在于它能与生命的节奏同频共振，每一枚天然钻石都在记录、放大着不可复制的生命瞬间。
When emotions are transformed into tangible symbols, they transcend functionality and become profound markers of life’s milestones. The value of natural diamonds lies in their ability to resonate with life’s rhythm, with each diamond capturing and amplifying unique, unrepeatable moments.
在新生之喜中，它象征着家族的传承与祝福，映照新生命的珍贵与未来的无限可能；在自我之成的时刻，它见证女性在职场或创作中的耀眼光芒，赋予她们“被看见”的勇气与底气；在成人之礼的仪式上，它承载父母与家族的厚望，让责任与成长化为可触摸的信物；而在相爱之盟的场景里，它是爱情承诺的载体，注入了“命定”与“共鸣”的深情厚意。
In the joy of new life, it symbolizes family heritage and blessings, reflecting the preciousness of life and infinite possibilities ahead; at the moment of self-achievement, it celebrates women’s brilliance in career or creativity, empowering them with courage and confidence; at the coming-of-age milestone, it embodies parental hopes and responsibilities, turning growth into a tangible keepsake; and in the vow of love, it carries the promise of eternal commitment, infused with destiny and resonance.
天然钻石不仅是自然馈赠给我们的礼物，更升华为人生四境中最坚实的精神锚点。它一端连结着亿万年的地质记忆，一端镌刻下个人生命的独特轨迹，在每个重要的时刻，都以“生而不凡 注定瞩目”的姿态，为情感赋予不可替代的重量。邓为表示：“我相信，每个人的光芒都如同天然钻石般生而不凡，注定瞩目。天然钻石的诞生，是亿万年能量的积聚与淬炼，是在极端环境中形成的不朽奇迹。它不仅美丽，更是一种自我肯定与精神力量的释放。佩戴天然钻石，是一场与自我深度对话、坚定前行的仪式；让自信的力量为我们赋能，在人生的每个阶段都被看见。”
Natural diamonds are not only gifts from nature, but also steadfast anchors across life’s four stages. They connect the geological memory of billions of years with the unique trajectory of each individual, giving irreplaceable weight to emotions at every milestone with the spirit of “Born Extraordinary，Born for the Spotlight. ” Deng Wei shared: “I believe everyone’s brilliance is like that of natural diamonds — born extraordinary，born for the spotlight. The birth of natural diamonds is the result of billions of years of energy and refinement, a miracle created under extreme conditions. They are not only beautiful, but also embody self-affirmation and inner strength. Wearing natural diamonds is an intimate dialogue with oneself, a ritual to keep moving forward with confidence, and a way to be truly seen in every stage of life.”
八大珠宝品牌联袂发声，天然钻石成为新一代情感锚点
Eight Jewelry Brands Speak Together, Positioning Natural Diamonds as a New Emotional Anchor for a Generation
在当下人们的情感表达与价值认同被不断重新定义的风潮中，上海钻石交易所携手天然钻石协会，联合八大珠宝零售品牌，以全域化触点和数字化传播矩阵，将天然钻石的“命定能量”推向更广泛的消费人群。而金伯利钻石作为其中重要一员，为这场行业盛会增添璀璨光芒。
Amid today’s redefined modes of emotional expression and value recognition, the Shanghai Diamond Exchange, together with the Natural Diamond Council and eight jewelry retailers, is amplifying the “destined energy” of natural diamonds to reach a wider audience through omnichannel touchpoints and a digital communication matrix.And as an important participant in this initiative, Kimberlite Diamond adds a brilliant radiance to this grand event of the industry.
活动依托八大品牌遍布全国的线下门店与线上店铺，构建深度融合的消费场域。线下通过万余块户外大屏、电子屏、灯箱等广告物料，在核心城市实现高密度曝光；线上整合各品牌自有账号资源，借助电商平台及社交媒介，以话题互动、短视频、达人共创等方式引流并深化用户共鸣，显著提升消费触达效率。
With the nationwide presence of the eight brands’ offline stores and online platforms, a deeply integrated consumer experience is being created. Offline, over 10,000 outdoor billboards, LED screens, and lightboxes deliver high-density exposure across key cities; online, brand-owned accounts, e-commerce platforms, and social media channels drive engagement through interactive topics, short videos, and influencer collaborations, effectively strengthening consumer reach.
同时，围绕国庆、元旦、春节三大节点，以代言人邓为出演的品牌宣传片为核心，在主流视频媒体及微信、抖音、小红书、微博等社交平台进行全面投放。同步推进热门综艺植入、《芭莎艺术》内容合作、定制短剧及多平台主题创作，实现从大屏到小屏、从传统媒体到社交媒体的“广覆盖、深沟通”，助力品牌在消费复苏周期中提质增效，服务国家内需扩展战略。
Timed with National Day, New Year’s, and Spring Festival, Deng Wei’s campaign film will serve as the centerpiece, rolling out across mainstream video media, as well as platforms like WeChat, TikTok, Xiaohongshu, and Weibo. This will be supported by variety show integrations, collaborations with BBART custom short dramas, and multi-platform themed content — ensuring wide coverage and deep communication across traditional and social media. These efforts will boost brand performance in the consumption recovery cycle and support national strategies to expand domestic demand.
此次天然钻石推广活动，不仅让行业看到了天然钻石的无限潜力，更坚定了金伯利钻石持续传递天然钻石美学理念的决心。未来，金伯利钻石将继续用心打造兼具品质与情感价值的作品，每一颗钻石都经过严苛筛选，每一件珠宝都凝聚匠心工艺，只为让每一份瞩目都经得起岁月检验—— 无论是人生中的重要抉择、闪光成就，还是真挚的情感瞬间，都能在金伯利钻石的陪伴下被永久珍藏。
This natural diamond promotion campaign has not only allowed the industry to see the boundless potential of natural diamonds, but also strengthened Kimberlite Diamond’s determination to continuously convey the aesthetic concept of natural diamonds. In the future, Kimberlite Diamond will continue to dedicate itself to creating works that combine both quality and emotional value. Every diamond undergoes rigorous selection, and every piece of jewelry embodies exquisite craftsmanship—all to ensure that every moment of brilliance can stand the test of time. Whether it is an important life decision, a shining achievement, or a sincere emotional moment, each precious memory can be permanently cherished with the companionship of Kimberlite Diamond.
我们深信，天然钻石行业将持续闪耀，稳步迈向更加璀璨的未来。而金伯利钻石也将始终与上海钻石交易所、天然钻石协会及广大行业伙伴、消费者同行，以天然钻石为媒，共同见证更多人生的璀璨篇章，让天然钻石的光芒，永远照耀生命的至诚至爱。
We are firmly convinced that the natural diamond industry will continue to shine brightly and steadily move toward an even more brilliant future. As for Kimberlite Diamond, it will always walk hand in hand with the Shanghai Diamond Exchange, Natural Diamond Council, numerous industry partners and consumers. With natural diamonds as the medium, we will jointly witness more brilliant chapters in life, allowing the radiance of natural diamonds to forever illuminate the sincere love in life.